The transportation industry and logistics are vital to the global economy, getting people where they need to be in a timely manner all across the world. Transportation methods change a lot over time, and technology is an important factor in terms of getting people to their destinations more safely and comfortably than ever before. The transportation industry is implementing digital signage software into buses, trains, and airplanes to help people navigate to wherever they need to go seamlessly, and to make the journey more comfortable and entertaining.
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Digital Wayfinding in the Transportation Industry
Trying to navigate through an unfamiliar city is often stressful and difficult. Public transportation organizations use digital signage software as a powerful tool to help with wayfinding. Customers use digital signage to see exactly where they are currently, and exactly where they need to go next in complex subway systems, bus stops, and airports. Interactive digital signage allows travelers to touch screens or use a mouse and keyboard to navigate through content. Travelers view different routes and estimated arrival times.
Realtime Travel Information
Buses, trains, and airplanes implement digital signage into their cabins to display real time travel information. Digital signage displays points of interest as travelers pass by, like historical or locally relevant locations. Estimated time of arrival, distance traveled, and current speed are displayed as well. The age old question, are we there yet, now has a very specific, constant, and accurate answer.
Interactive Travel Experiences
Digital signage software allows travelers to have more interactive experiences on the go. They can navigate through touchscreen digital signage, or access content from their cell phones. Digital signage software integrates with content feeds from providers like Screenfeed and Datacall. These content feeds allow travelers to view news, sports, entertainment, weather, and more on digital displays, or on their mobile devices.
Building Excitement on the Journey
When travelers are on their way to a concert, or a sporting event, excitement tends to wane throughout the journey. Transportation firms are using digital signage software to tailor experiences to individual travelers. When they are headed to a baseball game on the train for instance, digital signs display statistics, videos, previous games, and team history. When travelers are on their way to a concert, music videos, playlists, and interviews with musicians are displayed. Users even connect bluetooth headphones to digital signage for a better auditory experience.
Traveler Safety
Unfortunately, the transportation industry is a target for bad actors. Employees need to remain vigilant, and they need to be equipped with the right tools in case of emergency. The transportation industry uses digital signage to display emergency alerts, deploying critical information to thousands of screens simultaneously with the push of a button. Updates are easy to make, and travelers get clear instructions on what to do to stay safe in the event of a lockdown situation or a natural disaster. Updates to routes and closures due to inclement weather are displayed using emergency messaging integrations as well.
Traditional paper maps and brochures are still used in subway stations and airports, but these products are difficult to update and unpopular. Most people don’t want to carry around maps and brochures now that they can access information on their mobile devices.
Digital signage clearly displays information for travelers, and updates are seamless and instant. The transportation industry uses QR codes in conjunction with digital signage to allow travelers to take information with them as they go. Digital displays make bus stops, subway stations, and airports look and feel more modern.
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Natural disasters, security breaches, and fires cause major damage to businesses. While not every business will experience these dangerous situations, it’s important that all are prepared for the worst. Emergency planning and management is critical. Business owners are responsible for the safety and well-being of their employees and customers.
Businesses are using digital signage for emergency messaging, notifying everyone at a moment’s notice, saving time, and even lives. Integrating alerts into digital signage has become law in many states. Along with locking doors and limiting access to buildings, the alert systems are a natural fit to keep people safe.
Hurricanes and Other Natural Disasters
Hurricanes devastate the coastal communities, leveling buildings and causing power outages for hundreds of thousands of people. While the damage will take years to repair, and many businesses will be reeling from the impact of the hurricane, physical safety of individuals will always take precedence over property.
Digital signage is an excellent tool for emergency messaging, because it allows businesses to alert customers and employees to impending danger. Digital signage also deploys vital information after storms have hit. Employees access content from cell phones, keeping up on the latest reports of damage and company news/updates.
Businesses and schools need a plan to keep everyone safe in the event of natural disasters, like Hurricane Ian. Once a plan is in place to keep everyone safe, the next consideration to be made in an emergency plan should be to preserve property. When it comes to weather-proofing digital signage, one key step, which may seem counterintuitive, is to leave the displays on. While we might think we should turn them off, or even unplug them, experts recommend leaving digital signage running. This is because the internal fans will continue to run, which slows the accumulation of condensation within the device.
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Alerting Software Integration
When disasters strike, every second counts. Through the integration of alerting software, digital signage displays emergency messaging instantaneously. Businesses save time and headache with a one click solution, displaying alerts on thousands of screens in seconds. Emergency messaging is tailored to each business and each specific situation.
For example, a school may use digital signage to set up one emergency message for a lockdown situation, a second for inclement weather, and a third for a fire in the building. Whatever the case, emergency messaging is easily customizable and effortlessly deployed.
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Key Candidates for Digital Emergency Messaging
Having a plan in place for various emergencies is key for virtually all businesses, but it’s specifically crucial for certain industries.
For schools and hospitals, digital signage is an essential tool for emergency messaging. These types of businesses are responsible for people who are more vulnerable, considering that they work with children and elderly populations. It’s imperative that their emergency plans are air tight, and that staff are able to react quickly and calmly. With the push of a button they can deploy emergency messaging to Arreya channels, taking over the content at a moments notice. When time is critical, alerting is easy.
Digital signage displays precise instructions for emergency messaging, giving instructions on what to do, where to go, and even what parts of the building are dangerous. Staff are able to take control of emergency situations more quickly and effectively as a result.
Keeping Stakeholders Safe Outside your Four Walls
While the safety of customers and employees on location is of great concern, it’s also important to keep them safe after they leave. Businesses have more remote employees now than ever, and they need the ability to alert them to dangerous situations during working hours.
Digital signage software deploys emergency alerts to any device with internet access, not just the screens in the office. If inclement weather like a tornado or a hurricane is impending for an area where employees are located, digital signage software integrates with alert software to automatically alert everyone.
Replacing Outdated Emergency Messaging
While sirens are useful for alerting multiple people at once, they provide little context as to where the danger is coming from or what to do to stay safe. Digital signage brings emergency messaging up to date, giving context to dangerous situations. Instead of bringing distress and panic like traditional alarms or sirens, digital signage provides clear instructions on where to go and what to do, no matter the situation. Maps and rendezvous points are displayed in the event of a fire, and directions to basements, bathrooms, and sturdy structures are provided for tornado warnings. In the case of a hurricane, like Hurricane Ian, digital signage displays evacuation routes and doppler radar.
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Preparing for the Worst
While we all hope we never have to deal with an emergency situation, and maybe we’d even prefer not to think about it, emergency planning is key to avoiding disasters. By using digital signage for emergency messaging, business owners are protecting their most valuable asset: their people. Replacing damaged property is expensive and inconvenient, but generally, everything is replaceable. Investing time and resources into an emergency plan is well worth it, and digital signage is a valuable tool in any emergency plan. Digital signage provides vital information designed to save lives through emergency messaging.
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