The transportation industry and logistics are vital to the global economy, getting people where they need to be in a timely manner all across the world. Transportation methods change a lot over time, and technology is an important factor in terms of getting people to their destinations more safely and comfortably than ever before. The transportation industry is implementing digital signage software into buses, trains, and airplanes to help people navigate to wherever they need to go seamlessly, and to make the journey more comfortable and entertaining.
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Digital Wayfinding in the Transportation Industry
Trying to navigate through an unfamiliar city is often stressful and difficult. Public transportation organizations use digital signage software as a powerful tool to help with wayfinding. Customers use digital signage to see exactly where they are currently, and exactly where they need to go next in complex subway systems, bus stops, and airports. Interactive digital signage allows travelers to touch screens or use a mouse and keyboard to navigate through content. Travelers view different routes and estimated arrival times.
Realtime Travel Information
Buses, trains, and airplanes implement digital signage into their cabins to display real time travel information. Digital signage displays points of interest as travelers pass by, like historical or locally relevant locations. Estimated time of arrival, distance traveled, and current speed are displayed as well. The age old question, are we there yet, now has a very specific, constant, and accurate answer.
Interactive Travel Experiences
Digital signage software allows travelers to have more interactive experiences on the go. They can navigate through touchscreen digital signage, or access content from their cell phones. Digital signage software integrates with content feeds from providers like Screenfeed and Datacall. These content feeds allow travelers to view news, sports, entertainment, weather, and more on digital displays, or on their mobile devices.
Building Excitement on the Journey
When travelers are on their way to a concert, or a sporting event, excitement tends to wane throughout the journey. Transportation firms are using digital signage software to tailor experiences to individual travelers. When they are headed to a baseball game on the train for instance, digital signs display statistics, videos, previous games, and team history. When travelers are on their way to a concert, music videos, playlists, and interviews with musicians are displayed. Users even connect bluetooth headphones to digital signage for a better auditory experience.
Unfortunately, the transportation industry is a target for bad actors. Employees need to remain vigilant, and they need to be equipped with the right tools in case of emergency. The transportation industry uses digital signage to display emergency alerts, deploying critical information to thousands of screens simultaneously with the push of a button. Updates are easy to make, and travelers get clear instructions on what to do to stay safe in the event of a lockdown situation or a natural disaster. Updates to routes and closures due to inclement weather are displayed using emergency messaging integrations as well.
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Traditional paper maps and brochures are still used in subway stations and airports, but these products are difficult to update and unpopular. Most people don’t want to carry around maps and brochures now that they can access information on their mobile devices.
Digital signage clearly displays information for travelers, and updates are seamless and instant. The transportation industry uses QR codes in conjunction with digital signage to allow travelers to take information with them as they go. Digital displays make bus stops, subway stations, and airports look and feel more modern.
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