In today’s fast-paced business world, communication is key. Effective corporate communication is critical to the success of any organization. It ensures that everyone within the company is on the same page and working towards common goals. Although traditional communication methods like email, meetings, and bulletin boards are still in use, more and more companies are turning to digital signage to enhance their corporate communication. In this blog post, we will explore the role of digital signage in modern corporate communication.
Enhance Visual Corporate Communication
Visual communication is an essential aspect of corporate communication. Using digital signage can help organizations present information in a more visually appealing way. Visual communication is also easier to remember, making it great for showcasing company goals, achievements, and other important messages. Dynamic and vivid displays used in digital signage can engage and impress employees, thereby increasing their interest and promoting better understanding and recall.
Learn more about improving visual communication and employee satisfaction.
Improve Employee Engagement
Keeping employees informed and engaged is vital for any organization’s success. Digital signage can help organizations create visually stimulating content that communicates key messages to employees. Digital signage enhances corporate communication by increasing employee engagement and improving empathy. By using digital signage, companies can keep their employees informed about everything from company news to upcoming events, promotions, and other critical updates that might impact their work. Thus, Digital Signage creates deeper bonds between employees and the company.
To learn more about using digital signage to improve employee engagement, click here.
Build a Collaborative Culture
Collaboration is essential in today’s modern corporate world. Digital signage can help create a culture of collaboration within organizations by fostering an environment where people share ideas, exchange feedback, and collaborate on projects. Companies can use digital signage to share best practices, work progress, and project outcomes. By sharing data and progress in real-time, digital signage can help employees feel more engaged and invested in the successes of the department and company as a whole.
Increases Efficiency
Efficiency is key in any business. Digital signage can help organizations save time, cut costs and ensure that all staff and departments are on the same page. For example, if a company uses digital signage to display meeting schedules and conference room reservations, it can eliminate the need for printed schedules or spreadsheets, which can take time to update and distribute. Digital signage can also be used for training and onboarding of new employees. Thus, Digital Signage makes everyone more effective in their roles.
Provide Real-time Feedback
Digital signage can be used to provide real-time feedback to employees. It can be used to measure employee satisfaction and engagement through interactive feedback systems. Companies can get real-time feedback from employees can pick up on issues earlier, and take corrective action to address them. By having this information readily accessible to management, digital signage can be used to improve employee morale and retention.
Digital signage is transforming corporate communication for the better. It enhances visual communication, builds collaboration, increases efficiency, and provides instant feedback to employees. As more and more companies adopt this technology, it is no longer a unique idea but a common infrastructure for businesses of all sizes. It will become the backbone of tomorrow’s successful companies. Companies that invest in digital signage stand to benefit significantly from better communication, employee engagement, and efficiency, making it a wise choice for any organization looking to improve its corporate communication.
Recognizing donors and employees for their valuable contributions is imperative. By recognizing donors, organizations are able to say thank you while encouraging future support for their cause. Digital donor wall displays give organizations the ability to recognize donors, make updates in a few clicks, and leave a lasting impression for everyone to see. This digital butterfly donor wall is a prime example of recognition done right:
Creating an Immersive Visual Experience
Digital signage is a great way to get someone’s attention and cost effective for updates. But how do you increase the total engagement while still maintaining your message? Start by looking at the overall space where the digital signage is located. Is there room to add a surround to the screen or turn the space into a total visual experience? Add engaging visual elements like butterflies and bubbles.
Effective Digital Donor Recognition Software
A key component to a great digital donor wall is the software powering the display. It’s important to keep donor names and information up to date and relevant. Digital donor recognition software should be intuitive, reliable, and highly customizable. The software needs to be easy and efficient to use. With powerful integrations and widgets like List-Eez, users can upload a new spreadsheet with a list of hundreds or even thousands of donors with a few clicks. Touchpointsallow organizations to easily create interactive donor walls with no code writing. Donors and visitors can navigate through different pages of content by clicking or touching the screen. Learn more about digital donor walls.
Simple Digital Surrounds
Framing digital signage is a simple way to polish your presentation and it secures all the digital hardware. Adding corporate branding and mission statements to existing signage is the easiest and most cost effective way to emphasize digital signage messages.
Make Digital Signage Meaningful
For a digital experience to be meaningful, it needs to be integrated into the customer journey, rather than being applied as a layer. It should deliver relevant and meaningful content that disrupts behavior, drives engagement and, ultimately, delivers an experience that creates a personal relationship with the customer or employee. CLICK TO LEARN MORE about the butterfly donor wall and the Arora Project.
Videos give life to a static donor wall or digital surround. The surround compliments and plays off of the digital content and vice versa. Dimensional butterflies and bubbles are a fun way to go beyond the ordinary. They give spaces and donor displays color and life.
The ease of cloud based Arreya Digital Signage software, anyone can make updates anytime and push live to devices. Keep content fresh and relevant and even pre-schedule content for specific days.
Maximize Digital Signage Impact on Donors or Employees
Let visual displays greet visitors, donors and employees. There are so many ways to make a visual impact. Celebrate corporate history, corporate branding, employee and company wins, donor recognition displays, and adding art to architectural spaces. Whether static or digital signage or a combination of both, consider specific touchpoints for the best experiences.
Fresh content Ensure your digital signage content remains relevant and engaging by regularly updating it with fresh material. Incorporate a mix of motivational messages, wellness tips, employee and donor videos and spotlights, and announcements to cater to different preferences and interests.
Optimal placement Place digital displays in high-traffic areas where employees, visitors and potential donors are likely to see them frequently, such as lobbies, break rooms, and common areas. Consider the flow of foot traffic when determining optimal placement to maximize visibility and impact.
Interactive Features Introduce interactive elements such as videos, HR information, donor stories, and wayfinding to encourage engagement with your digital signage content. This captures attention and provides opportunities for employees and donors to participate actively and feel more connected.
Integrations Integrate digital content from Google Workspace, Canva, or Appsheet for more relevant content and communication channels. Collaboration with human resources, wellness committees, and internal communications teams ensures alignment with broader organizational objectives and enhances experience.
Dimensional Experiences
Whether adding butterflies, bubbles or paper airplanes to a donor wall or dimensional logos for a corporate history wall, the visual impact is the same. Visitors and employees are more likely to engage. The added effectiveness of digital signage brings continual fresh content to static walls for years to come.
Sports stadiums and arenas are increasingly turning to digital signage to provide a better fan experience. Digital signage offers a variety of benefits, from real-time updates to interactive options, that can help fans stay informed and engaged during sporting events.
Automate Statistics and Standings
One of the biggest advantages of using digital signage for sporting events is the ability to automate data entry. This eliminates the need for manual data entry, saving time and reducing errors. With automated data entry, teams can quickly update their digital signage with up-to-date stats such as wins, losses, batting averages, field goal percentages and more. This allows fans to get real-time updates on their favorite teams without having to wait for manual updates or rely on outdated information.
For a professionally packaged, up to date solution, content feeds are an excellent tool. Content feeds from providers like Google give digital signage users access to a variety of feeds. This includes professional sports standings and updates as well as weather, road conditions, trivia, and many other feeds for fans to enjoy.
Interactive Digital Signage
Digital signage also offers interactive options that can further enhance the fan experience. For example, sports stadiums can use digital signage to create an interactive scoreboard that allows fans to track their favorite players’ stats in real time. Fans can also use digital signage to access additional information about teams and players, or media such as video highlights from previous games. Content can be accessed from cell phones, so fans can even browse content from their seats. With a channel based pricing model, teams display their digital signage content on as many screens as they want with no additional fees.
Learn more about the flexibility of viewing digital signage content.
Save Time, Resources, and Money
In addition to providing an enhanced fan experience, digital signage also helps sports teams save money by eliminating the need for printed materials such as posters or flyers. Digital signs are also more cost effective than traditional advertising methods such as television commercials or radio spots since they require less maintenance and upkeep over time. Additionally, with the reduction of data entry required for up to date standings and statistics, staff are freed up to work on other tasks.
Providing a Better Fan Experience
Overall, digital signage is an invaluable tool for sports teams looking to improve the fan experience at their events, while saving money in the process. By automating data entry and offering interactive options, digital signs make it easy for fans to stay informed and engaged during sporting events. Fans have more access to digital content, and more control over what they get to view. By using digital signage effectively, professional and amatuer sports organizations are able to provide a more individualized fan experience, while simultaneously improving their bottom lines.
Established non profit organizations such as the SPCA, United Way, YMCA, and the Red Cross do amazing work for their communities. But the work they do wouldn’t be possible without generous donations. Digital donor walls are the best tools for non profits to recognize donors. They are also excellent for encouraging new donations.
Modern and Cost Effective Donor Recognition
Digital donor walls are a modern, automated method of donor recognition. They can be used to create digital signs that recognize donors, display photos and biographies, and provide thank you messages. Digital donor walls also allow non profit organizations to keep their donors updated with news and events, as well as updates on how donations are being used. This is something that was impossible or extremely difficult to do with traditional donor recognition methods.
Digital donor walls have a number of advantages over traditional paper-based acknowledgement methods. They are low-maintenance, easy to set up, and require minimal upfront costs. They can be updated in real time, providing the most up-to-date information on donations and programs. In addition, digital donor walls are easily accessed by donors and potential new supporters on location, and content can even be accessed on their phones.
Improving Visibility
Digital donor walls for non profits increase visibility on location, but they can be visible from anywhere. While some digital signage softwares and donor recognition programs only display on one screen, Progressive Web Applications (PWAs) can display content anywhere. PWAs allow non profit organizations to recognize donors globally. Anyone with a stable internet connection and a modern web browser can view donor content.
Learn more about displaying content on unlimited screens.
Increasing Transparency
Digital donor walls also provide organizations with a platform to showcase stories from those they are helping. This can be extremely powerful in raising awareness and inspiring others to become involved with the organization’s mission.
By prominently displaying information on how donations are used, digital donor walls allow organizations to communicate directly with their supporters. As a result, digital donor walls increase overall transparency and accountability for non profits. Through this communication, donors can feel confident that their contributions are being used in the most effective and efficient manner.
Strategic Donor Recognition
Finally, digital donor walls help to increase donations through targeted campaigns and fundraising events. Organizations use built in analytics to strategically schedule when to display their targeted campaigns and upcoming events.By engaging directly with current and prospective donors, with the right messaging at the right time, organizations can build relationships that can lead to more frequent,larger, or even new gifts. Digital donor walls allow for non profit organizations to strategically deploy campaigns, recognize donors for their generosity, and encourage new donations.
Museums and history displays tell important stories about influential people who helped shape history. They are faced with the challenge of getting people interested and keeping them engaged when they are onsite. Museums, cultural centers, and art galleries are using digital signage to provide a more modern, engaging, and entertaining viewing experience.
Touchscreen Digital Displays
Touchscreens are a great way to get people more engaged with exhibits. Museums use touchscreen digital signage to create more controllable experiences. Visitors use touchscreens to view timelines, and browse through videos, images, and text. They can trigger animations, or even haptic feedback by using a tablet or kiosk.
The Arreya team helped create custom digital signage content for an aquarium with a water feature, designed to spray water at visitors as an animated shark crashes into the screen.
Digital Timelines
Timelines are great tools for putting historical events into perspective. Digital timelines are excellent tools for museums and history displays, because they add an interactive element to history. Visitors navigate through years of history on touchscreens, or with a keyboard and mouse. Anyone with permission can access timelines, giving museums more reach outside of their four walls. Content can be made public for everyone to view, or access can be limited according to each organization’s discretion. Some museums prefer to make content private because they want to prevent intellectual theft.
Digital Wayfinding
It’s easy to get lost in massive museums with multiple floors and countless exhibits.
Digital wayfinding is an excellent tool museums use to help visitors find their way around. Visitors can clearly see where they are currently located, and they can browse through various exhibits on screen to find one that interests them.
Digital wayfinding can include 3-D maps, directories, and even touchscreen interactions for each area of the building or campus.
Many museums add high resolution videos and images, along with a short summary, to each exhibit. Visitors tap on an image they’re interested in learning more about, and all the information they need is available.
Digital Signage is cost effective installation for museum exhibits. Using software like Arreya, easily change the digital content for revolving exhibits and new interactions during different months, days or even different times of day, depending on the audience.
Immersive Digital Experiences
Digital signage software is capable of more than just display and sound. Museums, aquariums, and national parks are using digital signage to create unique experiences.
Digital signage software interacts with motion detecting technology, like (company who sent us the test device.) Digital signage content changes as soon as motion sensors are triggered, creating an immersive experience. Museums use props with motion detecting tags on them and allow visitors to pick them up. When visitors pick up a prop, the corresponding digital signage content displays on screen, explaining the significance of the item the visitor is holding.
An old typewriter that Arreya digital signage programmed to work with a digital display, became the keyboard for the exhibit.
Increase Engagement and Entertainment
Overall, museums and cultural centers strive to entertain and teach new visitors. Digital signage is an excellent tool for them, because it allows them to customize their messaging and tell their stories with pictures, videos, and digital timelines. Visitors engage with exhibits through touchscreens, keyboards, and even typewriters. Digital signage software creates excitement, and modernizes exhibits.
