5 Best Practices for Digital Signage

Creating digital signage content, finding the right hardware, and choosing the right device management system can be difficult. Missing any of these components can contribute to a poor digital signage experience. By following the industry best practices listed below, you can improve your overall experience.

1. Find the right CMS

Making and updating digital signage content should be easy and quick. When selecting a CMS (content management system), there are a few things to consider. First, you should consider your technical skill level, or the skill level of the person or people in charge of updating digital signage content. If your team isn’t very technically inclined, you’ll want to stay away from digital content management systems that require hard coding. Next, you should consider the scope of the content you want to display. Will it be a basic, PowerPoint style slideshow, or will you need dynamic content that changes throughout the week, or throughout the day? Making all of these considerations will help you make the best decision possible when choosing a CMS. Learn more about picking the right CMS.

2. Find the right Hardware

There is a vast range of digital signage players on the market. Prices, device management capabilities, and processing power vary greatly. Chrome devices have several advantages. They have the processing capabilities needed to display high quality images and videos, and they work consistently. They also have robust security features built in, like verified boot. Chrome Enterprise Management makes it easy for users to lock down their devices with kiosk mode, and users troubleshoot and manage all of their devices in one place with the Google Admin Console.

3. Use Analytics to Gauge Reach

Using tools to understand the impact of your projects is key. Digital signage software with built-in analytics give users access to critical data so they can see who is viewing their content and what pages they are interacting with. Users tailor their digital signage to maximize viewer engagement based on data. Learn more about using analytics.

4. Keep Content Fresh

Outdated content gets dull and repetitive quickly, which is why keeping content up to date is key to a positive viewing experience. However, it can be hard to keep things fresh, especially when managing multiple projects. Using content feed providers like SCREENFEED and DATACALL is the best way to keep digital signage up to date automatically. There is a large variety of different feeds for users to pick from, including news, sports, weather, health, and more. Check out all of the different feeds in our store.

5. Integrate Alerts and Emergency Messaging

It’s important to have a plan in place to keep everyone safe. Alerting softwares such as Alertus keep everyone informed in dangerous situations. Digital signage software integrates with alerting softwares, and alerts display across all displays with one click. Emergency messaging is customizable, and users create messages for all sorts of emergencies such as fires, inclement weather, and lockdown situations.

Your Best Possible Digital Signage Experience

There are a lot of considerations to make when implementing digital signage into your organization. You need to find the right CMS, the right hardware,and use data to make the right decisions about your signage. You’ll also want to have solutions in place for keeping content up to date and for deploying alerts. By considering all of these variables and planning accordingly, you’ll set yourself up for an excellent digital signage experience.