Arreya Keeps Hotworx Running 24/7

Arreya Keeps Hotworx Running 24/7

Hotworx is a revolutionary fitness company that utilizes saunas to give its members a unique, 24/7 fitness experience. Hotworx has locations worldwide, with thousands of saunas. Each sauna has a Chrome device, with Arreya digital signage software installed, playing Hotworx fitness content every single day. Arreya is business critical for Hotworx, since it is responsible for displaying content on every screen of every sauna at specific times. The time zone scheduling built into Arreya allows Hotworx to offer automated workouts around the globe and in 15 minute intervals. Hotworx is a prime example of how digital signage for gyms and fitness centers is a key tool in business success. Arreya and Chrome Enterprise management fixed key problems, which helped Hotworx accelerate growth and keep their fitness content fresh.

“Shifting from Windows to ChromeOS and Arreya is exactly what we needed. It helped us scale and release updates more frequently, putting us light years ahead of where we were.”

Robyn Powell, Vice President of IT for HOTWORX

A Reliable and Scalable Solution

Hotworx was working extremely hard to provide their members with fresh content prior to choosing Arreya. “Before we opened our first HOTWORX location, we tested out digital screens using a Windows PC stick and a proprietary application to run videos. Unfortunately, the combination was buggy. The Windows update notification screen would interrupt workouts, and we had to watch the minutes tick by until the updates were done. With this solution, the HOTWORX franchise owners also had to get involved in troubleshooting. We sent out training videos on SD cards that owners had to load. We’d give them instructions on how to set up user profiles and load the videos, but we often had to login remotely to solve the issues. It’s vital that the HOTWORX systems have 24/7 uptime, so we had to rethink our approach.”

This process was time consuming, tedious, and unreliable. With Arreya, Hotworx was given the freedom to change out videos at any time across all devices at once. New videos are simply uploaded to the Arreya media library, and they can be scheduled at any time. This saves Hotworx massive amounts of time, effort, and money. Arreya’s channel based pricing builds even more value for Hotworx, allowing them to display a single channel of content across as many devices as they want for one flat rate.

Enterprise Device Management and Robust Security

A company with thousands of devices in the field like Hotworx requires an enterprise level device management system. As a Chrome Enterprise Recommended solution, Arreya has all of the tools and security features an enterprise level customer, like Hotworx, needs. All of Hotworx’s devices, over 4,500, are organized and managed in the Google Admin Console. The Google Admin Console allows the Hotworx IT team and Arreya support to troubleshoot with tools like remote desktop, device logs, the ability to take device screenshots, and remote reboot. Hotworx benefits from Arreya’s  robust security infrastructure, as well as Google’s security features, like device health monitoring and verified boot.

digital signage for gyms hotworx fitnessProfessional Grade Hardware

Digital signage hardware for gyms and fitness centers like Hotworx needs to be durable and reliable. Arreya’s partner company, AOpen, provides Hotworx with all of their Chrome digital signage players. Downtime is minimal thanks to AOpen Chrome devices. Hotworx enjoys the built in security benefits of Chrome, the reliability of AOpen devices, and the ease of use and creative freedom of Arreya. A digital signage partner that is key to virtual business models like Hotworx and critical timing of content.

A Complete Digital Signage Solution

Hotworx needed an overhaul when it came to their digital content. Arreya continues to provide Hotworx with a complete solution to their digital signage. Arreya makes it easy to keep content fresh and provides enterprise level support. Chrome Enterprise Management makes troubleshooting and organizing devices simple and efficient. Reliable AOpen digital signage players keep saunas up and running, minimizing downtime. All of these services combine for an optimal digital signage experience. Click here to learn more about using digital signage for gyms and fitness centers.

Using Digital Signage for Fitness

Using Digital Signage for Fitness

The fitness industry was worth around $160 billion  in 2021 and is expected to grow 171.75% by 2028. While gyms, health clubs, and other in-person fitness related businesses suffered during the pandemic, digital and online fitness organizations boomed. The digital fitness market saw revenue growth of around 40% in 2020. Although most gyms are back open today, COVID19 fundamentally changed the market. The fitness industry is using digital signage software as a tool to deliver content to customers in greater frequency, and they’re having some great results.  

LEARN MORE about the recent changes in the fitness market.

Business Critical for Digital Workouts

It’s one thing to have access to a 24 hour gym, but what if you could have access to a 24 hour trainer? Fitness organizations like HOTWORX use digital signage software to display fitness content around the clock. Hotworx is a virtually instructed exercise program where workouts take place inside an infrared sauna. There are Hotworx locations throughout the globe open 24 hours a day. Hotworx is able to give their clients the flexibility to exercise with instruction 24/7 thanks to digital signage software. 

Digital signage software with Chrome Enterprise is business critical to digital businesses.  Instead of employees, they rely on software and Chrome hardware to reliably and continually give their clients what they pay for.  With hybrid and remote work, being able to work out at any time became the new normal.  Adding staff to work 24/7 is unrealistic and keeps the business from being a reality.

Gym Staff Communications

Gym owners and staff have a lot on their plates. They have to schedule consistent cleanings for their gyms, maintain equipment, and monitor members to make sure they are being safe. They also need to check everyone in and sign up new members.

Fitness centers use digital signage software to keep employees up to date on cleaning days, events, and tasks. Digital signage software scales to any device with an internet connection, so changes to content can be made off location by managers at any time.

Digital Signage for Gym Members

Fitness centers use digital signage for a vast variety of things, like displaying upcoming events,gym closings, and infotainment for their members. Some gyms even use digital signage for member check-ins. Content feeds integrate with digital signage software to display current weather, news, and sporting events. Members use interactive digital signage to navigate through different content feeds, and they use digital signage to set timers for workouts. Timers display alarms and notify members during certain time intervals so they can switch between sets.

Marketing Applications

Digital signage is used to market to both current and potential gym members. New introductory rates are offered for potential members, while additional classes and training sessions are offered to current members. With interactive digital signage, people actually sign up on screen by entering email addresses or even credit card information. Gyms also sell merchandise, like t-shirts, jump ropes and weight-lifting belts. Digital signage software integrates with Point-of-Sale (POS) systems to process payments for merchandise and memberships. 

Digital Menu Boards

Some fitness centers have cafes on site, so members can get something healthy to eat after they exercise. Fitness centers use digital signage to display menus which are much more environmentally friendly and a lot easier to update than traditional paper menus. Digital signage displays wait times, pricing, and payment options in gym cafes.

Fitness Tracking

Technology has significantly improved the accuracy of fitness tracking metrics like heart rate, calories burned, and time elapsed throughout a workout. Gym members are using devices like FitBits, Whoop straps, and Apple watches to gauge the effectiveness of their exercise. Gyms use digital signage software to integrate with these fitness tracking devices so members can view their results on the big screen mid-workout. These fitness tracking devices along with digital signage can be used to put on competitions throughout the year.

LEARN MORE about digital signage in gyms. 

More Than a Mirror

Recently, digital signage software has integrated with “magic mirrors.” A magic mirror is essentially a screen that shows your reflection, and on screen you see yourself, but also animations or content feeds. Gym members can watch their form in these mirrors while simultaneously viewing digital signage content. The interactivity and digital nature of magic mirrors makes them perfect for fitness applications. LEARN MORE about magic mirrors.

The Future of Digital Fitness

With the exciting digital fitness integrations available today, like magic mirrors, fitness tracking devices, and virtual training, gyms will need to integrate more technology to stay modern and competitive. 

Digital signage software is being implemented by gyms around the globe, both for internal communication and member usage. Digital tools will continue to be embraced and used with great frequency in gyms, and fitness monitoring and technology will continue to improve. As fitness becomes a 24/7 tool, software and hardware has become business critical. A permanent integration into many businesses.