The fitness industry was worth around $160 billion in 2021 and is expected to grow 171.75% by 2028. While gyms, health clubs, and other in-person fitness related businesses suffered during the pandemic, digital and online fitness organizations boomed. The digital fitness market saw revenue growth of around 40% in 2020. Although most gyms are back open today, COVID19 fundamentally changed the market. The fitness industry is using digital signage software as a tool to deliver content to customers in greater frequency, and they’re having some great results.
LEARN MORE about the recent changes in the fitness market.
Business Critical for Digital Workouts
It’s one thing to have access to a 24 hour gym, but what if you could have access to a 24 hour trainer? Fitness organizations like HOTWORX use digital signage software to display fitness content around the clock. Hotworx is a virtually instructed exercise program where workouts take place inside an infrared sauna. There are Hotworx locations throughout the globe open 24 hours a day. Hotworx is able to give their clients the flexibility to exercise with instruction 24/7 thanks to digital signage software.
Digital signage software with Chrome Enterprise is business critical to digital businesses. Instead of employees, they rely on software and Chrome hardware to reliably and continually give their clients what they pay for. With hybrid and remote work, being able to work out at any time became the new normal. Adding staff to work 24/7 is unrealistic and keeps the business from being a reality.
Gym Staff Communications
Gym owners and staff have a lot on their plates. They have to schedule consistent cleanings for their gyms, maintain equipment, and monitor members to make sure they are being safe. They also need to check everyone in and sign up new members.
Fitness centers use digital signage software to keep employees up to date on cleaning days, events, and tasks. Digital signage software scales to any device with an internet connection, so changes to content can be made off location by managers at any time.
Digital Signage for Gym Members
Fitness centers use digital signage for a vast variety of things, like displaying upcoming events,gym closings, and infotainment for their members. Some gyms even use digital signage for member check-ins. Content feeds integrate with digital signage software to display current weather, news, and sporting events. Members use interactive digital signage to navigate through different content feeds, and they use digital signage to set timers for workouts. Timers display alarms and notify members during certain time intervals so they can switch between sets.
Marketing Applications
Digital signage is used to market to both current and potential gym members. New introductory rates are offered for potential members, while additional classes and training sessions are offered to current members. With interactive digital signage, people actually sign up on screen by entering email addresses or even credit card information. Gyms also sell merchandise, like t-shirts, jump ropes and weight-lifting belts. Digital signage software integrates with Point-of-Sale (POS) systems to process payments for merchandise and memberships.
Digital Menu Boards
Some fitness centers have cafes on site, so members can get something healthy to eat after they exercise. Fitness centers use digital signage to display menus which are much more environmentally friendly and a lot easier to update than traditional paper menus. Digital signage displays wait times, pricing, and payment options in gym cafes.
Fitness Tracking
Technology has significantly improved the accuracy of fitness tracking metrics like heart rate, calories burned, and time elapsed throughout a workout. Gym members are using devices like FitBits, Whoop straps, and Apple watches to gauge the effectiveness of their exercise. Gyms use digital signage software to integrate with these fitness tracking devices so members can view their results on the big screen mid-workout. These fitness tracking devices along with digital signage can be used to put on competitions throughout the year.
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More Than a Mirror
Recently, digital signage software has integrated with “magic mirrors.” A magic mirror is essentially a screen that shows your reflection, and on screen you see yourself, but also animations or content feeds. Gym members can watch their form in these mirrors while simultaneously viewing digital signage content. The interactivity and digital nature of magic mirrors makes them perfect for fitness applications. LEARN MORE about magic mirrors.
The Future of Digital Fitness
With the exciting digital fitness integrations available today, like magic mirrors, fitness tracking devices, and virtual training, gyms will need to integrate more technology to stay modern and competitive.
Digital signage software is being implemented by gyms around the globe, both for internal communication and member usage. Digital tools will continue to be embraced and used with great frequency in gyms, and fitness monitoring and technology will continue to improve. As fitness becomes a 24/7 tool, software and hardware has become business critical. A permanent integration into many businesses.