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Strategies for Integrating Social Media into Your Digital Signage Content

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Digital Signage
Social media is a powerful tool used by countless people across the globe everyday. In fact, it’s estimated that there were around 4.2 billion social media users in 2021. That number is projected to climb to around 5.85 billion in 2027. Clearly social media is a powerful and prevalent tool, used by many for sharing and viewing content. But how does social media relate to digital signage, and how can you integrate social posts into your displays?

Automating Digital Signage Content with Social Media

One key benefit of integrating digital signage with social media accounts is content automation. With widgets like the Twitter widget, you can automatically display Tweets from any public account on screen. While this method allows for automated fresh content, it’s important to moderate Tweets, especially if they are coming from an account you don’t control. School districts, colleges, universities, and even healthcare organizations use Arreya’s Twitter widget to automatically bring in posts from their official accounts. Taking advantage of this automation saves time, and it expands the reach of social posts by presenting them to a subset of viewers who would have otherwise never seen them. You can upload event photos and information as it happens through your twitter account. Limit users to keep content clean and relevant and create a special twitter account for the public facing posts.  Immediate updates keep your Arreya digital signage current.

Social Media Content Feeds

Content feed providers like Screenfeed and DataCall bring all kinds of professional, fresh content to digital signage. They have feeds for social media, local news, weather, sports, and much more. Content feed providers are particularly useful for social media platforms with embed limitations, like Facebook, and Instagram. While content feeds are paid services, the savings of time and effort coupled with their professional design make them an excellent option for users who want to effortlessly bring social media to their digital signage.

Using Social Media to Display Public Service Announcements

Digital signage is an excellent tool for displaying public service announcements such as breaking news, inclement weather, and road closures. Since there are already social accounts posting public service announcements, such as local news stations for example, users leverage social media to keep their viewers informed.

Leveraging Social Media for your Displays

Overall, social media is an excellent tool for sharing information and automating content. However, it’s important to be thoughtful when integrating social media into your digital signage. Especially when you don’t own the accounts you have embedded into your presentations. When implemented correctly, social media automates digital content, keeps viewers up to date with public service announcements, and drives engagement with your displays.