Sports stadiums and arenas are increasingly turning to digital signage to provide a better fan experience. Digital signage offers a variety of benefits, from real-time updates to interactive options, that can help fans stay informed and engaged during sporting events.

Automate Statistics and Standings

One of the biggest advantages of using digital signage for sporting events is the ability to automate data entry. This eliminates the need for manual data entry, saving time and reducing errors. With automated data entry, teams can quickly update their digital signage with up-to-date stats such as wins, losses, batting averages, field goal percentages and more. This allows fans to get real-time updates on their favorite teams without having to wait for manual updates or rely on outdated information.

For a professionally packaged, up to date solution, content feeds are an excellent tool. Content feeds from providers like Google give digital signage users access to a variety of feeds. This includes professional sports standings and updates as well as weather, road conditions, trivia, and many other feeds for fans to enjoy.

Interactive Digital Signage 

Digital signage also offers interactive options that can further enhance the fan experience. For example, sports stadiums can use digital signage to create an interactive scoreboard that allows fans to track their favorite players’ stats in real time. Fans can also use digital signage to access additional information about teams and players, or media such as video highlights from previous games. Content can be accessed from cell phones, so fans can even browse content from their seats. With a channel based pricing model, teams display their digital signage content on as many screens as they want with no additional fees.  

Learn more about the flexibility of viewing digital signage content.

Save Time, Resources, and Money

In addition to providing an enhanced fan experience, digital signage also helps sports teams save money by eliminating the need for printed materials such as posters or flyers. Digital signs are also more cost effective than traditional advertising methods such as television commercials or radio spots since they require less maintenance and upkeep over time. Additionally, with the reduction of data entry required for up to date standings and statistics, staff are freed up to work on other tasks. 

Providing a Better Fan Experience 

Overall, digital signage is an invaluable tool for sports teams looking to improve the fan experience at their events, while saving money in the process. By automating data entry and offering interactive options, digital signs make it easy for fans to stay informed and engaged during sporting events. Fans have more access to digital content, and more control over what they get to view. By using digital signage effectively, professional and amatuer sports organizations are able to provide a more individualized fan experience, while simultaneously improving their bottom lines.