The conversations at Vartech 2025 centered on three critical needs: simplicity, flexibility, and a true partnership that ends the vendor blame game. Here’s what we learned on the show floor and how Arreya is delivering the solutions.

What is Vartech 2025?

Vartech is a premier industry event where technology manufacturers, software developers, and value-added resellers (VARs) connect to build solutions for real-world business challenges. For Arreya, it was an incredible opportunity to hear directly from the partners who deploy communication technology on the front lines.

This year, the message was clearer than ever: Resellers and their clients need powerful tools that are easy to manage and partners they can truly rely on. Customer support that is part of the overall team to make the sales process seamless.

Our 90-Second Vision: Ending the Blame Game

We had the privilege of presenting a 90-second pitch to the entire Vartech audience, centered on a simple message: ending the fragmented support that costs resellers time and money. We’ve all seen it: a screen goes dark, the software vendor blames the hardware, and the hardware vendor blames the network. Our goal is to be the single point of expert diagnosis our partners can rely on.

Watch the video here: https://youtube.com/shorts/zpmqHMF3kok?si=-hZN5-Cgyrhzm9e7

Our pitch focused on the three core promises that Arreya delivers every day:

• An Effortless Experience: A cloud-based CMS so intuitive that your clients can manage it themselves, empowering them to create and schedule content without constant support calls.
• A Profitable Partnership: We help turn one-time hardware sales into a sustainable, recurring revenue stream with better profit margins and fewer troubleshooting headaches for you.
• A Single Point of Contact: With 30 years in signage and our US-based expert team, you call us first. We pinpoint the fix, saving you from playing referee between vendor

1. Takeaway: Complexity is the Enemy of Adoption

The Challenge We Heard: The single biggest theme from our conversations was frustration with complexity. Resellers are tired of solutions that require extensive IT involvement to deploy, while marketing and communications managers worry about software with a steep learning curve that slows down their ability to communicate effectively.

The Arreya Solution: Radical Simplicity Arreya is designed from the ground up to eliminate complexity. Our cloud-based software requires zero lift from your IT team to manage and features a drag-and-drop design canvas that shows exactly what will play on screen. What you design is exactly what your audience sees—no surprises and no coding required. This low learning curve ensures rapid adoption and immediate value.

• For Customers: You can empower your teams to create and schedule content in minutes, not days. This means critical alerts, welcome messages, and company announcements go live instantly, ensuring your communication is always timely and relevant.
• For Resellers: You can deploy a robust, enterprise-grade solution for your clients without needing specialized IT knowledge. This allows for faster installations, happier clients, and a more profitable business model with fewer support calls.

2. Takeaway: Hardware Flexibility is Non-Negotiable

The Challenge We Heard: Resellers need a digital signage CMS that seamlessly integrates with the diverse hardware ecosystems their clients already have. Being locked into a single proprietary player is a deal-breaker. At the same time, customers want to leverage existing screens or choose hardware that best fits their budget and technical needs.

The Arreya Solution: A Hardware-Agnostic Approach Arreya provides the flexibility that modern businesses and their partners demand. While we offer a complete, all-in-one solution with custom-fabricated displays, our powerful software is also compatible with a wide range of third-party hardware. This includes popular and reliable platforms like the Amazon Signage Stick, ChromeOS devices, and Chromeboxes, giving you total control over your hardware choices.

• For Customers: Use the screens and media players that make sense for your environment and budget, knowing the software experience will be consistent, powerful, and reliable across your entire network.
• For Resellers: Confidently specify Arreya into any job, whether it’s a new build-out or an upgrade to an existing hardware fleet. This flexibility reduces your inventory complexity and dramatically increases your addressable market.

3. Takeaway: Expert Diagnosis is the Foundation of Partnership

The Challenge We Heard: When a screen goes down, waiting hours for a support ticket response is not an option. Resellers and their customers expressed a critical need for a vendor who acts like a true partner—one that is responsive, knowledgeable, and can solve problems without pointing fingers.

The Arreya Solution: Your US-Based Success Team Arreya is more than just software; we are your single point of expert diagnosis. With over 30 years of experience in the signage industry, we built our support model to eliminate the blame game. When there’s an issue, you call us first. Our live, US-based tech support team will pinpoint the fix, whether it’s a software setting, a hardware issue, or a network problem.

• For Customers: Feel confident knowing you have a dedicated support team ready to help you get the most out of your investment, ensuring maximum uptime and a seamless user experience.
• For Resellers: Build lasting trust with your clients by offering a solution backed by reliable, expert diagnostic support. This minimizes your own troubleshooting time and solidifies your reputation as a provider of high-quality solutions.

Let’s Build the Future Together

Vartech 2025 reinforced our belief that the future of digital signage is powerful, simple, and built on strong partnerships. We’re excited to continue leading the way.