Using Digital Displays for Advertising
Vying for the attention of customers has never been more difficult than it is today. Consumers have limitless choices and greater access to information than ever before. Organizations need to find creative ways to advertise their products and services. Businesses are turning to digital displays for advertising, presenting their products and services in the most professional light possible.
Customizable Advertising
For many organizations, advertising to their customers is not one size fits all. Many firms have complex products with multiple options and combinations. Customer demographics may vary greatly, even within the same product category. Digital signage software is a powerful tool for customizing advertising and reliably displaying ads. Combining APPSHEET with digital signage software gives users the ability to upload and display thousands of different product options. Customers navigate through product offerings with ease thanks to AppSheet, and digital signage software allows users to access from anywhere with a stable internet connection.
Businesses can easily update or add new products and services and updates take effect in real-time. LEARN MORE about using digital signage for advertising.
Customer Interaction
The user experience must be considered throughout the entire sales process. Users are demanding more control over their experiences today, and digital signage software affords them that control. Interactive digital displays allow users to browse through full ads, or parts of ads in which they’re most interested. They can either use a mouse and keyboard, touchscreen displays, or QR codes on screen to navigate through advertisements and offers on their smartphones. Motion sensing technology integrates with digital signage software, allowing customers to pick up physical items and see detailed information on screen. For instance, a soda company could have four cans of soda, and different correlating slides in a slide show for each can. When someone picks up a can, the correct corresponding slide appears on screen.
Increased Sustainability
Paper ads are costly, difficult or impossible to update, and less sustainable than their digital counterparts. Paper ads often need to be thrown away after use, there are material and printing costs to consider, and also labor cost associated with placing and replacing signs.
Digital signage software eliminates labor and material costs and increases sustainability. Making changes to ads is easy and fast with digital signage software, and users can schedule ads to run at certain times throughout the year. Digital signage has become increasingly popular in retail applications for this reason.
Easy and Scalable Advertising
Businesses with multiple locations and markets need solutions that allow them to advertise at scale. Advertisers use digital signage software to deploy targeted ads anywhere with a stable internet connection. Updates and edits are easy to make, and are displayed instantly after changes are published.
Also, because the Arreya content design software is a WYSIWYG, all the content is live. You know what is being show on your devices and with Chrome Enterprise Management, you know your devices are working.
Professional and Credible Advertisements
Digital displays add a level of professionalism to an organization. Well thought out ads, focused on getting across clear messages, resonate with customers. Professionally designed digital signage content looks great and adds to the credibility of businesses. The Minneapolis Airport recently added four large digital displays for improved messaging and advertising. LEARN MORE about the role digital signage plays in modernizing this international airport.
Modern Advertising Solutions
Overall, using digital displays for in-person advertising is an excellent way to communicate with potential customers. Digital signage software makes it easy to update and scale advertisements to any device with a stable internet connection. Digital displays modernize the user experience and add a level of professionalism and credibility to brands. Implementing technology strategically and regularly helps organizations advertise to the right audience, at the right time, with the right tone.
