Improving Retail Experiences with Digital Signage

Improving Retail Experiences with Digital Signage

Retailers are always looking for new ways to get more customers through the door. Competition is thick, and it’s about to ramp up for the season with Black Friday and Christmas shopping just around the corner. Retail digital signage draws in customers, allows retailers to advertise their offerings, improves overall customer experience, and streamlines internal communications.

Focusing on Customer Experience

Digital Signage Kiosk in a mallFocusing on customer experience and bringing a digital element into shopping ultimately allows retailers to stay modern and competitive. Interactive digital signage software gives retail customers more control over their experience. Customers view digital content from their phones after scanning QR codes, or interact with kiosks in-store to find the products or services they’re interested in purchasing. If the product they want is unavailable on location, they often place online orders through kiosks, and their items ship right to their doors.

Giving customers more control reduces the need for help locating items. This results in an improved customer experience, but it also allows employees to focus on other tasks like picking and packaging online orders or merchandising.

LEARN MORE about the benefits of the touchscreen experience. 

Greater Convenience

Consumers are looking for faster and more convenient shopping experiences, now more than ever. Many prefer not to leave their cars, or even their homes if possible. The drive for more convenient retail experiences was present before the pandemic, but convenience and zero contact shopping became dramatically more important after the onset of COVID 19. Retailers are adapting, introducing curbside pick up for merchandise, food orders, and groceries, as well as buy-online-pickup-in-store options.

Retailers use digital signage software to show customers their place in line and when their orders have been fulfilled. They offer add-on or similar products on screen as well. Experts believe digital experiences will continue to increase in importance.

LEARN MORE about digital experience and its impact on the retail industry. 

Entertaining Customers

In addition to convenience and speed, shoppers and diners are looking for more fun in their retail experiences. Retailers are introducing new rewards programs and  individualized coupons to add excitement.  Retailers use social media feeds and content feeds on digital signage to keep customers entertained and up to date as they shop. Shoppers browse through weather feeds, live sports, news feeds, and videos.

LEARN MORE about digital entertainment in the retail industry.

Task Assignment and Tracking

There is a lot of delegation and teamwork that goes into a successful retail venture. Keeping track of tasks and progress can be difficult. Teams need to be ready to unload trucks, set merchandise properly, process online orders, and of course, take care of customers who are on location. Retail managers use digital signage software to assign tasks, check for completion, and to report progress in meetings. Managers are able to schedule tasks for the week, month or year, and set up recurring tasks. Making tasks and progress more transparent leads to more accountability and, in turn, better results.

Training and Onboarding

Touchscreen Retail Digital SignageWorking in retail can be overwhelming, especially for new hires. Retailers have sophisticated training and onboarding procedures designed to show new hires the ropes and grow confidence quickly. A variety of different methods are used in the process, from E-Learnings, to buddy training. Retailers use digital signage software in the onboarding process to help new hires keep up to date with company news, current promotions, and best practices.


Advertising Applications

retail digital signage in lobbyDigital signage software gives retailers the ability to customize their advertisements by region, store, and department. Advertisers use digital signage software to stand out with custom animations, QR codes, and interactive displays. Digital signage allows retail advertisers to be more flexible and efficient, which is important because opportunities move fast in the retail industry, and goals change constantly. Updates to ads on digital signage take seconds to deploy, far easier, faster, and more environmentally friendly than traditional paper counterparts. 

Staying Modern and Relevant

While retailers still use paper advertising to some extent today, the future is digital, and customers want the ability to access coupons and retail content from their phones. Customers are going to continue to demand better experiences. That means retailers need to deliver more convenience, entertainment, speed, and simplicity. Digital signage software is and will continue to be an excellent tool to deliver better retail experiences thanks to its flexibility and end user focus. Digital signage extends from screens in store to customer cell phones, putting the user experience in the palm of each customer’s hands. Retailers will need to continue to focus on improving digital experiences if they want to stay modern and competitive moving forward. 


Improving Customer Experiences with Digital Signage

Improving Customer Experiences with Digital Signage

Everytime someone interacts with your business, you want them to have the best experience possible. You want to leave them feeling relieved and thankful that they chose to work with you. That’s why the customer experience needs to be as convenient and stress free as possible. There are simple tactics for improving customer experiences with digital signage.

The COVID 19 pandemic accelerated the need and desire to work or make purchases from home. Businesses have had to adapt to make themselves present digitally.  Digital signage has played a huge role in improving customer experiences. Making it more enjoyable to engage with a business whether in person, from home, or anywhere with an internet connection. 

Make Waiting Less Painful

wait time queue digital displayWe all have to wait in lines, and some of us can tolerate it better than others. As a business owner, whenever you have the opportunity to reduce wait time for your customers, you try your best to seize that opportunity. Digital signage can ease waiting. 

One great way to reduce wait times is to get customers the information they need without having to find someone to ask. Frequently asked questions (FAQ) pages are a great way to achieve this goal. You simply compile a list of common questions and answer them on your site. You can use digital signage software to display these answers along with directions, or any other information that might speed things up for you and your customers. Another way you can save time is by displaying current inventory with your signs. This gives customers the ability to see what’s available without having to physically check throughout the store. 

For many businesses, wait times are unavoidable, at least to some extent. While business owners and staff have already done everything they can to make processes as efficient as possible, customers will still need to be patient and wait their turns. Why not give them something interesting to look at while they wait? You can add YouTube videos to your displays, news, weather, and live feeds to your social media. The signs can be used to update customers on upcoming sales or events as well. This is an opportunity with a captive audience, so if possible, display something that can strengthen brand reputation. You can show testimonials, past projects, or just some information about your staff to make things more personal and relatable for the customer. 

Increase Customer Engagement

interactive digital kioskInteractive digital signs are an awesome way for customers to interact with businesses, and there are so many different ways to use them. Customers can use touchscreens to navigate through a timeline or a slideshow about company history and values. This is a great method to tell customers your story. It allows them to connect with your brand on a much deeper level. You can display Twitter feeds and customers can see what they tweet using your hashtag,  and you can allow them to post reviews from their phone right to your signs in real time.

Digital signage software can also be used to place orders, or hold a customer’s place in line. They can tap the screen to check in, and see an estimated amount of time remaining before it’s their turn. All of these are great options for building value with your customers. These tools are great for managing customer expectations, and they give customers increased control over their experiences. 

Intuitive Wayfinding

digital signage kiosk wayfinding arreyaBeing lost is the worst, and many customers will prefer not to find someone to ask where to go. Businesses are using digital signage software to solve this problem, saving customers time, but also saving their employees from constantly directing traffic. Signs can be used to display maps and hours of operation, and when using touchscreen displays, customers can tap on the map to see where they need to go. They can navigate through the maps provided to different buildings or floors, and the maps can be updated as needed. Updates can be pushed out instantaneously, and it’s easy to make the changes. CLICK HERE for more information on how digital signage can be used for wayfinding.

Keeping Everyone Safe

alerts digital signage arreyaIt’s so critical for businesses to have a plan in place to keep everyone safe, especially in the event of an emergency. Of course every business is required to have fire alarms and illuminated exit signs, but some of them have complicated buildings that can be hard to navigate.

Digital signage software can eliminate confusion with clear displays on how to get out of the building, or where to go if there is impending dangerous weather or a security breach. The signs can be used to display weather forecasts and breaking news as well, so if something dangerous happens nearby, everyone can be made aware as soon as possible. 

Rebirth of QR Codes

qr code digital signage software

There is a time and place for business cards and brochures, but a lot of customers end up throwing them away as soon as they walk out the door, even if the information is pertinent. Using QR codes allows businesses to share exactly what they want with customers without adding another business card to their overfilled wallets.

Many restaurants have adopted the usage of QR codes instead of paper menus because of the COVID 19 pandemic. This was done to reduce the spread of germs primarily, but it also made things a lot more convenient. Customers simply scan the QR code and get the menu, url, image, video, or whatever content they need right on their phone, no paper needed. Updates are made to menus or other content as needed with no additional cost or waste.  LEARN MORE about the impact QR codes are having on commerce globally.

A Vital Part of Business

It’s vital that businesses focus on what their customers are experiencing and what pain points exist. If possible, we want to remove or mitigate those pain points. Digital signage software can save time and headaches, like displaying live inventory, showing customer’s their place in line, and providing them with QR codes so they can get information they need on their own devices.

Digital signage can be used to build brand awareness and entertain customers while they wait. These are all great tools for businesses that want to increase engagement and make the customer experience more enjoyable, convenient, and interactive.