7 Common Corporate Digital Signage Mistakes

7 Common Corporate Digital Signage Mistakes

Creating the right messaging for employees, customers, or any other important stakeholders, is difficult. While digital signage is a valuable tool for corporate entities to communicate, there are some common mistakes that cause confusion, or less than optimal viewing and editing experiences.

1. Poor Quality Images or Video

Catching digital signage viewers is the key to any successful digital deployment. Even a video with excellent messaging and execution can be ruined due to poor quality. Ideally, videos and images should be uploaded in 1080p or better. Lower resolutions will cause videos and images to look fuzzy, even on the best screens.

Videos that slow, cut off or need to refresh can also ruin digital signage content. Set timing to the end of the video and make sure videos are saved correctly for dynamic digital content.

2. Outdated Content

Content rarely needs to be updated for some users. This is common for digital signage users who are displaying static content, like workplace safety rules, or company policies. Corporate digital signage users typically update content regularly throughout the year. It’s important that events, deadlines, and company information are kept up to date, otherwise digital messaging loses its effectiveness. Arreya digital signage software integrates to programs like Google Slides and Google Sheets to automate updates. Users can make an update to their document, and the update will be reflected on screen without making any edits to the presentation itself. 

An easy way to generate fresh content is divide the work load. Multiple content managers can schedule and update different content on the same presentation.

3. Too Much to Look at

Corporations need to communicate  massive amounts of information quickly. It’s easy to overload powerpoint slides, employee handbooks, and digital signage with too much content. If there are too many things to read or look at on one page, viewers are often overwhelmed and miss the message. 

Summarize information into a quick, easy to read sentence or graphic. Viewers are more likely to take in information if they don’t have to read a paragraph.

The basics of good copy is a 4 part hierarchy.
  1. Headline
  2. Subheading
  3. Body copy
  4. Images with captions


4. Grammatical Mistakes

Grammar and spelling may seem insignificant, but they play an important role in conveying professionalism. It’s easy to make grammatical mistakes, but fortunately, it’s pretty easy to fix them within digital signage creative studios. Many digital signage software editors have built in spell check to help minimize mistakes. LEARN MORE about common digital signage grammatical errors.

5. Lack of Audience Consideration

It’s important to remember who will be viewing your digital signage content while creating presentations. Messaging will be a lot different depending on whether your audience consists of employees, potential customers, shareholders, or a combination of stakeholders. In addition, colors, imaging, and vocabulary are all factors to consider. 

It’s also important to consider whether or not your digital signage is publicly accessible. If it is publically accessible, or if there is a concern that people will try to inappropriately alter content, it’s advisable to have some sort of way to lock down your device. Devices managed in the Google Admin Console can be placed in kiosk mode. Kiosk mode prevents devices from being tampered with and prevents web browser access for unauthorized users. 

6. Inadequate Hardware

Inadequate hardware leads to a poor viewing experience no matter how well digital signage content is designed, planned, and scheduled. If digital signage is going to be outside, waterproof and weather resistant devices are recommended. However, these devices are typically heavier and more expensive than their indoor counterparts. 

Screen resolution is another important consideration. If you plan on uploading high definition images and videos, 1080p, 4k, or even 8k resolution screens would be best. While these screens are more expensive, their image quality is superior.

LEARN MORE about digital signage displays.

7. Inputting Everything Manually

Many corporate digital signage users display calendars, menus, events, and other content that changes frequently. Inputting all of those updates manually is tedious and time consuming. Earlier, we mentioned that Arreya digital signage software integrates with tools like iCal, Calendly, Google Calendar, Google Slides, and Google sheets to automate data entry and changes. Users simply make a change to their original document, like a date in Google Calendar for instance, and the changes take effect immediately on screen, no additional steps required.

Effective Corporate Digital Signage

Digital signage is at its most effective when assets are uploaded with the highest possible resolution, content is up to date, and the audience is taken into consideration while the content is being designed. Grammar and spelling are important too, especially for corporations with public facing digital signage.  Misspellings and grammatical errors make messaging look unprofessional and careless. If possible, adding automation into digital signage is ideal, because it drastically reduces the amount of time it takes to make updates. These recommendations will help you present professional, effective digital signage content without spending countless hours.


Best ways to Use Digital Signage for the QSR Industry

Best ways to Use Digital Signage for the QSR Industry

People have more options now than ever, especially when it comes to food. With a more segmented market, quick service restaurants (QSRs) need a way to separate themselves from the competition. Digital signage for the QSR Industry make restaurants stand above the competition with elegant displays, and we aren’t talking about just menu items. Digital signage software can display almost anything, from infotainment like news and Twitter feeds, to weather and traffic. It’s even capable of live streaming to hundreds of devices simultaneously.

Showcasing the Food

One of the best ways to get someone in the door of the restaurant is to show them food videos and slideshows along with the current menu. qsr restaurant digital signageUsing digital signage in the QSR industry to show videos or images of your food is a great way to entice some hungry customers. Videos of food being prepared could be displayed or just videos of other people enjoying it. This is where high quality images and videos are going to be vital. The clearer and sharper the images are, the better. Being delicious keeps customers coming back, but looking delicious will help get first time customers in the door. 

Weather Topics

Weather, the topic we use to make small talk with almost anyone. It’s nice to be able to look up and see the weekly forecast or see what current conditions are for your commute. restaurant qsr weather digital signageDisplaying the weather is also particularly useful for QSRs, because they can actually use the weather to sell specific items. A nice hot cup of coffee or hot chocolate sounds even better when it’s paired up with a forecast of 20 degrees and snowy, and of course an ice cold glass of lemonade sounds a lot better when it’s 90 degrees and sunny.

QSRs can make the most of these conditions by displaying relevant menu items right up with the weather, making these items even more appealing. LEARN MORE about using weather in QSR industry digital signage. 

Behind the Scenes

With constant traffic in and out of the restaurant, and rushes of customers throughout the day, communication is imperative. QSRs need to get staff the information they need quickly and efficiently. 

qsr digital signage cafe

Digital signage does this with immediate effect. They can schedule content to let staff know about upcoming events, training, and news. It can also be used to call out wins, like employee of the month, or positive customer reviews.

Soon, AI or artificial intelligence could be implemented into digital signage, and it’s smart enough to understand speech. This means people could pull up to the drive through and place an order without a person being there to take the order. This could be a huge win for restaurants who are short staffed, which appears to be the majority today. LEARN MORE about the possibilities of future applications of AI and signs in the QSR industry. 

Practicality and Safety

qsr digital signage qr codeMany restaurants are ditching paper menus, especially after the COVID19 pandemic.

Originally, the paper menus were replaced by QR codes to reduce the spread of germs, but there are other benefits as well. Previously, changing menu items, removing items, or changing prices would call for all new menus to be created and printed. With a digital menu, restaurant owners and managers can update menus in seconds. CLICK HERE  to learn more about how QR codes are changing the restaurant industry. 

 In conjunction with digital signage software, restaurants can use QR codes to let customers see the menu from where they sit, and scan the code to get the menu right on their phone. Digital signage can also be used to display which orders are ready, and estimated times remaining for orders that are being filled. There are even additional QSR solutions built right into digital signage software, like QR code generators. With a few clicks, you can create your own QR codes and add them to all of your signage. 

Enterprise digital signage is extremely scalable. It can be used to display content on one screen or thousands of screens, and it could be updated on smartphones from any location in the world with a stable internet connection. This means that restaurant managers overseeing multiple locations can update all displays at once using one device from virtually anywhere. Digital signage for the QSR industry is saving time and money for restaurants something that is always needed.