When the Hospital Birthing Center began its renovation journey, they faced the same challenge most hospitals do—finding additional funding to bring their vision to life. While the community was supportive of the center’s work, donations were trickling in at a rate far slower than expected. The hospital administration knew they needed to think outside the box, or rather, outside the building. Their first thought was to try capturing focus of their patrons with a out-of-home (OOH) display or Donor Wall display.
They decided to try something new: an interactive, state-of-the-art digital donor wall. Installed in the entrance of the newly renovated birthing center, this out-of-home (OOH) display or Donor Wall display wasn’t just a list of names; it was an immersive experience. The display featured touchscreen technology where visitors could learn the personal stories of donors, new babies born in the center, and the vision behind the renovation. The vibrant, drag-and-drop CMS interface made it easy for the hospital to continually update the wall with new donor profiles, milestones, and fundraising progress.
Bringing the Community Into the Experience
The hospital didn’t stop there. They took the display outside the walls of the center, strategically placing interactive screens at key locations around the hospital, including the main lobby, emergency room, and even the cafeteria. Each display encouraged visitors to interact with the donor wall by learning about the vital role the birthing center played in families’ lives.
Every visitor could view profiles of generous community members, watch heartwarming videos of families who had benefited from the birthing center’s services, and even make instant donations right from the display. The real-time updates kept donors engaged, while the recognition made them feel personally connected to the success of the project.
A Surge in Donations
The results were nothing short of extraordinary. Within just a few months, the hospital experienced a 35% increase in donations. Community members loved seeing their names highlighted on the display, and donors were excited about the tangible impact they could witness. The interactive OOH donor wall became a conversation starter, not only for families in the birthing center but throughout the hospital.
Because of this newfound engagement, the hospital was able to fund not only the birthing center’s renovations but also initiate several new programs for maternal health and neonatal care. The donor wall became more than just a fundraising tool—it became a symbol of community unity and an ongoing testament to the generosity of those who believe in the hospital’s mission.
By updating their donor wall to an interactive, engaging OOH display, the Hospital Birthing Center was able to rally their community and secure the funding they needed to provide cutting-edge care to mothers and newborns.
The story of this digital donor wall serves as a powerful reminder: when donors feel seen, connected, and valued, they give more.