People have more options now than ever, especially when it comes to food. With a more segmented market, quick service restaurants (QSRs) need a way to separate themselves from the competition. Digital signage for the QSR Industry make restaurants stand above the competition with elegant displays, and we aren’t talking about just menu items. Digital signage software can display almost anything, from infotainment like news and Twitter feeds, to weather and traffic. It’s even capable of live streaming to hundreds of devices simultaneously.
Showcasing the Food
One of the best ways to get someone in the door of the restaurant is to show them food videos and slideshows along with the current menu. Using digital signage in the QSR industry to show videos or images of your food is a great way to entice some hungry customers. Videos of food being prepared could be displayed or just videos of other people enjoying it. This is where high quality images and videos are going to be vital. The clearer and sharper the images are, the better. Being delicious keeps customers coming back, but looking delicious will help get first time customers in the door.
Weather Topics
Weather, the topic we use to make small talk with almost anyone. It’s nice to be able to look up and see the weekly forecast or see what current conditions are for your commute. Displaying the weather is also particularly useful for QSRs, because they can actually use the weather to sell specific items. A nice hot cup of coffee or hot chocolate sounds even better when it’s paired up with a forecast of 20 degrees and snowy, and of course an ice cold glass of lemonade sounds a lot better when it’s 90 degrees and sunny.
QSRs can make the most of these conditions by displaying relevant menu items right up with the weather, making these items even more appealing. LEARN MORE about using weather in QSR industry digital signage.
Behind the Scenes
With constant traffic in and out of the restaurant, and rushes of customers throughout the day, communication is imperative. QSRs need to get staff the information they need quickly and efficiently.
Digital signage does this with immediate effect. They can schedule content to let staff know about upcoming events, training, and news. It can also be used to call out wins, like employee of the month, or positive customer reviews.
Soon, AI or artificial intelligence could be implemented into digital signage, and it’s smart enough to understand speech. This means people could pull up to the drive through and place an order without a person being there to take the order. This could be a huge win for restaurants who are short staffed, which appears to be the majority today. LEARN MORE about the possibilities of future applications of AI and signs in the QSR industry.
Practicality and Safety
Many restaurants are ditching paper menus, especially after the COVID19 pandemic.
Originally, the paper menus were replaced by QR codes to reduce the spread of germs, but there are other benefits as well. Previously, changing menu items, removing items, or changing prices would call for all new menus to be created and printed. With a digital menu, restaurant owners and managers can update menus in seconds. CLICK HERE to learn more about how QR codes are changing the restaurant industry.
In conjunction with digital signage software, restaurants can use QR codes to let customers see the menu from where they sit, and scan the code to get the menu right on their phone. Digital signage can also be used to display which orders are ready, and estimated times remaining for orders that are being filled. There are even additional QSR solutions built right into digital signage software, like QR code generators. With a few clicks, you can create your own QR codes and add them to all of your signage.
Enterprise digital signage is extremely scalable. It can be used to display content on one screen or thousands of screens, and it could be updated on smartphones from any location in the world with a stable internet connection. This means that restaurant managers overseeing multiple locations can update all displays at once using one device from virtually anywhere. Digital signage for the QSR industry is saving time and money for restaurants something that is always needed.