More healthcare facilities are implementing hospital digital signage for marketing, information and communications than ever before. Streamlined communication with visitors, patients and employees saves time, money and frustration for hospital marketing teams and human resources departments.
There are many places to hang hospital signage, and with digital signage you can create attractive, informative displays with less clutter.
1. Hallways and Waiting Rooms – This is the best place to reach a broad crowd with upcoming events that are open to the public, honors earned by hospital staff members and departments, healthy living advice, and even weather forecasts and road conditions.
2. Cafeterias – Post menu boards in several locations in the cafeteria and maybe even just outside its door makes it easy for those browsing the menu to for customers to stand away from the serving line while they are still pondering what they crave.
3. Patient Rooms – Create a channel for patients to access on the television set that is already in patient rooms. It can display daily or weekly meal choices, special entertainment or opportunities for patients and their families, weather forecasts, and information about what patients can do to make their stay more enjoyable.
4. Donor Recognition Walls – Digital donor displays are a great way to create a fluid, easily updated and attractive list of donors, tell donor stories and recognize the work and dedication that has gone into capital campaigns, ongoing donations and specific projects. They can stand alone, or be part of a larger, more artistic donor recognition display.
5. Lobbies, Elevators and Stairways – Digital wayfinding can be interactive or static. It is easily updated when directions change, doctors or departments move, or building additions are built.
6. Breakrooms – Keep employees updated on upcoming event, policy changes, continuing education opportunities and hospital recognitions. Post birthdays and work anniversaries, and even the employee of the month.
7. History Displays and Hospital Museums – Older hospitals have a rich history in providing care for their communities. Share the history in an interactive display, or a slideshow of building projects, doctors who have served and made a difference, and breakthroughs that were made because of your staff through the years.
8. Healthcare Clinics and Pharmacies – Hospitals often have community clinics and acute care facilities for walkin patients and preventative care. Share upcoming health classes, wellness tips and staff information with patients as they wait.
Digital Signage Becoming Mainstream Hospital Communication
Digital signage will soon be mainstream in hospitals of all sizes, but when you are planning implementation consider rolling it out in phases. Learn how it works, what you can do with it and how you can get the most out of it. Then add more display channels or devices as the budget and staff availability to manage more displays allows.
Your hospital may not have use for digital signage in all of these places described, but more and more hospitals are implementing digital signage for 3 to 4 of these uses. Digital signage is not just for huge hospitals anymore. Arreya Digital Signage Suite has made it easy and affordable for even the smallest hospitals to have professional looking displays.
There is a lot of interest in digital signage among school administrators and non-profit organizations, but they are often faced with smaller budgets than corporations and event centers. Money doesn’t grow on trees for digital signage, but schools and nonprofits do have options where fundraising is concerned.
Digital Signage Has 3 Parts to Purchase.
- Hardware will be a one-time fee, that will cost more upfront to purchase new Chrome hardware. With Arreya, organizations can choose to use existing screens from older signage, along with Chromebits, which will be less than $100 per display. There is no proprietary hardware to buy.
- Software will be the second expense. Arreya allows you to use a single software subscription to display signage on an unlimited number of screens across as many locations as you have, making it a very affordable option if you have more than 2 displays.
- Chrome Device Management – Schools get a deep discount through Google for a perpetual license, which will cover the lifetime of the device.
You will want to price as much hardware as you want to use, but remember – you can start with one or 2 displays and add screens or channels to more locations over time.
6 Ways to Raise Money for Digital Signage
- Sell advertisement space that displays on your signage. This is a great way to pay for a 12 month subscription to Arreya. Simply sell 12 ad, each of which will pay for one month. Give the sponsors the option to change their ads every so often. You can choose whether all of the sponsors run every month, or they only run in the month they choose.
- Find a single corporate sponsor that can afford to fund the equipment and subscription for the year, and make their logo a constant part of the display. Students, faculty, parents and visitors will always know who contributed for better student engagement.
- Partner with local restaurants and entertainment venues for fundraisers and get parents and patrons to go on a designated night when your organization gets a portion of the proceeds.
- Ask that people donate their unwanted furniture and items to a huge garage sale, so the proceeds can be put toward your digital signage software or equipment. For a slower fundraiser, you can have them donate to a local consignment shop that will give the school or organization the consignor’s fee.
- Use memorial funds that were not assigned to a special project as seed money to start a fundraising campaign or buy the equipment outright if there is enough in the fund.
- Apply for grants and matching funds donations. Local casinos and large corporations often have grants available for technology, infrastructure or education.
- At the end of the year, leverage the idea of tax deductions for donations to your signage project. The government allows it, so use it to your advantage to better serve your organization’s technology needs.
No matter how you choose to raise money for digital signage, use your newsletters, email contacts and social media followers to help spread the word. For most organizations, digital signage is just a few thousand dollars away, so don’t let money stop you from better engagement with students and patrons.