Iowa Methodist Creates Digital Donor Tribute

Iowa Methodist Creates Digital Donor Tribute

Iowa Methodist Uses Arreya to Celebrate the Gift of Life 

Transplant center uses Arreya Digital Signage Suite to tell donor legacy stories for all to see. Telling the story of both living and deceased donors in a easy to update digital display.


The Challenge: Telling the Stories of Donors

UnityPoint – Iowa Methodist Hospital was looking for a way to celebrate the lives of organ, eye and tissue donors.

They had been hanging poster boards with photos and stories, but those just got tattered on the walls and had to be recreated.

Keeping track of all of the information on hardcopies became cumbersome as more and more people saved lives through the donor program at UnityPoint – Iowa Methodist.

They wanted an attractive display that could be easily updated by staff members, and was interactive enough to draw people’s attention.


Creating a Digital Work of Art

Other UnityPoint hospitals that Iowa Methodist is a part of had are using Arreya Digital Signage Suite, and thought it would work well for the project at Iowa Methodist.

According to Cristina Nelson, Marketing and Public Relations for the hospital, there were no other digital signage companies considered, because of the ease-of-use that marketing departments from other hospitals had experienced. Cristina had never done graphics or layout and design, aside from the occasional Microsoft Word project. Within the Arreya Creative Studio, she created a beautiful interactive donor recognition display that tells the stories of those who have left a legacy by saving others.

The Arreya digital signage display is surrounded by a physical donor wall designed and fabricated by a third party.

“We are very happy with the [Arreya] system. It has been easy to update and create attractive displays.”

Cristina Nelson

Marketing and PR, UnityPoint - Iowa Methodist Hospital

Digital Signage:

A Easy Software – Great Service

Cristina said that once she got into the program and worked in it, the platform was very easy to use. Being new at design programs, she did require some extra help getting started, and said “the customer service was beyond great.”

In the beginning, she and some team members had a tutorial session and it was a little overwhelming. After a second one-on-one session screensharing with Arreya tech, Josh Steinke, she was feeling more confident. Cristina feels that she would have been better prepared for the training session if she would have taken advantage of the FREE 30-day trial.

“Josh was my Godsend. Every time I had a question or had a problem, he would walk me through it, or just make a change that fixed it.” She loaded 60-70 donor story pages into Arreya, and then the board decided they should have a back button at the last minute. Josh helped her get it done in time.



Arreya was implemented in the Iowa Methodist Hospital located in downtown Des Moines, IA on a 42-acre campus. The hospital employs nearly 4,000 people and has 370 staffed beds. Among its services is a state-of-the-art kidney donation and transplant program.

UnityPoint – Iowa Methodist Hospital, located in downtown Des Moines, Iowa was looking for a better way to share donor stories from their transplant program.  By implementing Arreya Digital Signage Suite, they are able to remotely deploy and update donor stories directly to their 55” monitor. The hospital’s marketing and public relations professional, Cristina Nelson, used Arreya’s built in editor to create all the content on-time to meet their hard deadline for unveiling the transformation display.



Advice from the User

Use the FREE 30 Day Subscription and do the tutorials before your display has a deadline. Find out what the software can do, and how to do it. “Once you get familiar with it, using Arreya is really easy.” Cristina Nelson, UnityPoint Healthcare marketing department.


If you have questions about Arreya, contact us at 319-294-6671, or sign up for a FREE 30 Day Subscription and try it out.

Planning a Capital Campaign?

Planning a Capital Campaign?

Don’t Forget Donor Recognition Costs Money Too

You’re collecting donations for a fantastic improvements to your hospital or school – a new facility, better equipment or a program to be offered. It’s a grand project that every donor will be proud of, but don’t forget the donor recognition.

According to Helen Arnold of Arnold Olson Associates, your organization should plan for donor recognition early and don’t get stuck having to collect more donations after the project is paid in full to create a beautiful tribute.



How much of the total campaign should be used for a donor wall?

From the time you call for building project estimates, plan to add about 8-14% to your project cost for donor recognition. This will depend on the size of the project, but a large portion of the cost should be used for a physical tribute to your donors. Arnold says that planning too late can cause pushback from committee members.

Is the donor wall going to be for a single project, or will it be a “living wall” that your organization will continue to add to?

If the donor recognition wall will need continuous additions for later donations, consider the cost of adding names after the project is completed. Decide at what level donors will be honored with a physical element on the creative design, and at what level their name or company will be added to a digital donor list.

With a living wall, you can count on at least a yearly expense for additions. However, once the design is complete and the donor recognition piece is installed, future donations will bring down the initial percentage of donations the goes toward the project.

Is there a minimum donation amount that is worth spending extra money for an additional physical component to the design?

A digital donor list can be updated with ease, and is worth adding donors for just $5 – $10. Your organization board members can decide if donations of more than $1,000 or $10,000 are worthy of sending the information to your signage company for physical elements to be created and added. Very generous donors can have rooms or buildings named after them.

The amount of money chosen for the addition of artistic components for a donor recognition display may depend on the average donation, and how much it costs to make the additions. You won’t want to spend $20 to honor a $25 donation.

Ignoring Donor Recognition Could Cost You

Many donors give to leave a legacy, and recognition is important. If they don’t feel appreciated, or their loved one is not properly memorialized in your project, they may look for other causes for future funds. Reversely, if a donor recognition display speaks to a visitor, and they have an interest in your cause, they may see donating as an opportunity to be part of something.

If you have questions about donor recognition display design and fabrication, contact Arreya Digital Signage Suite, a division of Presentations, Inc. at 319-294-6671.

10 Reasons to Use Digital Signage in Donor Recognition

10 Reasons to Use Digital Signage in Donor Recognition

  1. Versatility – Digital signage can blend with the display that surrounds it, or be a stand-alone piece.
  2. Immediate Updates – You can add new names to your digital donor display in seconds. Even if you plan to add the name to a physical donor wall, it buys you time to make updates every 6-12 months.
  3. Cost Effective – Once the hardware and software is in place, you can make changes to the display without any further expenses.
  4. Recognize More People – If you want to list $5-$10 donations there is nothing stopping you. All you have to do is add the name to the digital list versus having donor plaques manufactured.
  5. Get Creative – Your digital donor display can be as simple, or as creative and complex as you want to make it. That depends on the design skills of the people maintaining the display, or if you have the initial design created professionally.
  6. Tell a Story – Iowa Methodist implements Arreya for an Organ and Tissue Donor Recognition Wall, and they use the digital signage component to tell the stories of more than 70 heros. Donor stories can easily be added to digital display.
  7. Interactive Displays – Draw visitors into your display with buttons and pages that they can explore, while telling the story of your mission and cause. Allow them to interact with the touchscreen display and learn more about why they should donate.
  8. Increase Donations – On the spot donations can be made with digital kiosks. Credit card processing or pledge forms to be filled out instantly or a link can be emailed to visitors.
  9. Increase Engagement – By adding videos, social media and award announcements you increase the visitor counts to your donor wall. Periodic updates keep the content fresh and ensure recurring visits from prospective donors.
  10. It’s Easy – If you find the right digital signage platform, making and publishing changes is just a click of a few buttons.