Due to recent changes to the Twitter API, Arreya’s Twitter Widget is currently not working. Twitter has made some unprecedented changes to their API, making it impossible for services like ours to integrate and display data. We will update you with the status of the Twitter widget as we get more information.
Vying for the attention of customers has never been more difficult than it is today. Consumers have limitless choices and greater access to information than ever before. Organizations need to find creative ways to advertise their products and services. Businesses are turning to digital displays for advertising, presenting their products and services in the most professional light possible.
Customizable AdvertisingFor many organizations, advertising to their customers is not one size fits all. Many firms have complex products with multiple options and combinations. Customer demographics may vary greatly, even within the same product category. Digital signage software is a powerful tool for customizing advertising and reliably displaying ads. Combining APPSHEET with digital signage software gives users the ability to upload and display thousands of different product options. Customers navigate through product offerings with ease thanks to AppSheet, and digital signage software allows users to access from anywhere with a stable internet connection.
Businesses can easily update or add new products and services and updates take effect in real-time. LEARN MORE about using digital signage for advertising.
Customer InteractionThe user experience must be considered throughout the entire sales process. Users are demanding more control over their experiences today, and digital signage software affords them that control. Interactive digital displays allow users to browse through full ads, or parts of ads in which they’re most interested. They can either use a mouse and keyboard, touchscreen displays, or QR codes on screen to navigate through advertisements and offers on their smartphones. Motion sensing technology integrates with digital signage software, allowing customers to pick up physical items and see detailed information on screen. For instance, a soda company could have four cans of soda, and different correlating slides in a slide show for each can. When someone picks up a can, the correct corresponding slide appears on screen.
Paper ads are costly, difficult or impossible to update, and less sustainable than their digital counterparts. Paper ads often need to be thrown away after use, there are material and printing costs to consider, and also labor cost associated with placing and replacing signs.
Digital signage software eliminates labor and material costs and increases sustainability. Making changes to ads is easy and fast with digital signage software, and users can schedule ads to run at certain times throughout the year. Digital signage has become increasingly popular in retail applications for this reason.
Easy and Scalable AdvertisingBusinesses with multiple locations and markets need solutions that allow them to advertise at scale. Advertisers use digital signage software to deploy targeted ads anywhere with a stable internet connection. Updates and edits are easy to make, and are displayed instantly after changes are published.
Also, because the Arreya content design software is a WYSIWYG, all the content is live. You know what is being show on your devices and with Chrome Enterprise Management, you know your devices are working.
Digital displays add a level of professionalism to an organization. Well thought out ads, focused on getting across clear messages, resonate with customers. Professionally designed digital signage content looks great and adds to the credibility of businesses. The Minneapolis Airport recently added four large digital displays for improved messaging and advertising. LEARN MORE about the role digital signage plays in modernizing this international airport.
Overall, using digital displays for in-person advertising is an excellent way to communicate with potential customers. Digital signage software makes it easy to update and scale advertisements to any device with a stable internet connection. Digital displays modernize the user experience and add a level of professionalism and credibility to brands. Implementing technology strategically and regularly helps organizations advertise to the right audience, at the right time, with the right tone.
Creating the right messaging for employees, customers, or any other important stakeholders, is difficult. While digital signage is a valuable tool for corporate entities to communicate, there are some common mistakes that cause confusion, or less than optimal viewing and editing experiences.
Catching digital signage viewers is the key to any successful digital deployment. Even a video with excellent messaging and execution can be ruined due to poor quality. Ideally, videos and images should be uploaded in 1080p or better. Lower resolutions will cause videos and images to look fuzzy, even on the best screens.
Videos that slow, cut off or need to refresh can also ruin digital signage content. Set timing to the end of the video and make sure videos are saved correctly for dynamic digital content.
Content rarely needs to be updated for some users. This is common for digital signage users who are displaying static content, like workplace safety rules, or company policies. Corporate digital signage users typically update content regularly throughout the year. It’s important that events, deadlines, and company information are kept up to date, otherwise digital messaging loses its effectiveness. Arreya digital signage software integrates to programs like Google Slides and Google Sheets to automate updates. Users can make an update to their document, and the update will be reflected on screen without making any edits to the presentation itself.
An easy way to generate fresh content is divide the work load. Multiple content managers can schedule and update different content on the same presentation.
Corporations need to communicate massive amounts of information quickly. It’s easy to overload powerpoint slides, employee handbooks, and digital signage with too much content. If there are too many things to read or look at on one page, viewers are often overwhelmed and miss the message.
Summarize information into a quick, easy to read sentence or graphic. Viewers are more likely to take in information if they don’t have to read a paragraph.
Grammar and spelling may seem insignificant, but they play an important role in conveying professionalism. It’s easy to make grammatical mistakes, but fortunately, it’s pretty easy to fix them within digital signage creative studios. Many digital signage software editors have built in spell check to help minimize mistakes. LEARN MORE about common digital signage grammatical errors.
It’s important to remember who will be viewing your digital signage content while creating presentations. Messaging will be a lot different depending on whether your audience consists of employees, potential customers, shareholders, or a combination of stakeholders. In addition, colors, imaging, and vocabulary are all factors to consider.
It’s also important to consider whether or not your digital signage is publicly accessible. If it is publically accessible, or if there is a concern that people will try to inappropriately alter content, it’s advisable to have some sort of way to lock down your device. Devices managed in the Google Admin Console can be placed in kiosk mode. Kiosk mode prevents devices from being tampered with and prevents web browser access for unauthorized users.
Inadequate hardware leads to a poor viewing experience no matter how well digital signage content is designed, planned, and scheduled. If digital signage is going to be outside, waterproof and weather resistant devices are recommended. However, these devices are typically heavier and more expensive than their indoor counterparts.
Screen resolution is another important consideration. If you plan on uploading high definition images and videos, 1080p, 4k, or even 8k resolution screens would be best. While these screens are more expensive, their image quality is superior.
LEARN MORE about digital signage displays.
Many corporate digital signage users display calendars, menus, events, and other content that changes frequently. Inputting all of those updates manually is tedious and time consuming. Earlier, we mentioned that Arreya digital signage software integrates with tools like iCal, Calendly, Google Calendar, Google Slides, and Google sheets to automate data entry and changes. Users simply make a change to their original document, like a date in Google Calendar for instance, and the changes take effect immediately on screen, no additional steps required.
Digital signage is at its most effective when assets are uploaded with the highest possible resolution, content is up to date, and the audience is taken into consideration while the content is being designed. Grammar and spelling are important too, especially for corporations with public facing digital signage. Misspellings and grammatical errors make messaging look unprofessional and careless. If possible, adding automation into digital signage is ideal, because it drastically reduces the amount of time it takes to make updates. These recommendations will help you present professional, effective digital signage content without spending countless hours.
The transportation industry and logistics are vital to the global economy, getting people where they need to be in a timely manner all across the world. Transportation methods change a lot over time, and technology is an important factor in terms of getting people to their destinations more safely and comfortably than ever before. The transportation industry is implementing digital signage software into buses, trains, and airplanes to help people navigate to wherever they need to go seamlessly, and to make the journey more comfortable and entertaining.
LEARN MORE about the implementation of digital signage in the transportation industry.
Trying to navigate through an unfamiliar city is often stressful and difficult. Public transportation organizations use digital signage software as a powerful tool to help with wayfinding. Customers use digital signage to see exactly where they are currently, and exactly where they need to go next in complex subway systems, bus stops, and airports. Interactive digital signage allows travelers to touch screens or use a mouse and keyboard to navigate through content. Travelers view different routes and estimated arrival times.
Buses, trains, and airplanes implement digital signage into their cabins to display real time travel information. Digital signage displays points of interest as travelers pass by, like historical or locally relevant locations. Estimated time of arrival, distance traveled, and current speed are displayed as well. The age old question, are we there yet, now has a very specific, constant, and accurate answer.
Digital signage software allows travelers to have more interactive experiences on the go. They can navigate through touchscreen digital signage, or access content from their cell phones. Digital signage software integrates with content feeds from providers like Screenfeed and Datacall. These content feeds allow travelers to view news, sports, entertainment, weather, and more on digital displays, or on their mobile devices.
When travelers are on their way to a concert, or a sporting event, excitement tends to wane throughout the journey. Transportation firms are using digital signage software to tailor experiences to individual travelers. When they are headed to a baseball game on the train for instance, digital signs display statistics, videos, previous games, and team history. When travelers are on their way to a concert, music videos, playlists, and interviews with musicians are displayed. Users even connect bluetooth headphones to digital signage for a better auditory experience.
Unfortunately, the transportation industry is a target for bad actors. Employees need to remain vigilant, and they need to be equipped with the right tools in case of emergency. The transportation industry uses digital signage to display emergency alerts, deploying critical information to thousands of screens simultaneously with the push of a button. Updates are easy to make, and travelers get clear instructions on what to do to stay safe in the event of a lockdown situation or a natural disaster. Updates to routes and closures due to inclement weather are displayed using emergency messaging integrations as well.
LEARN MORE about emergency alerts.
Traditional paper maps and brochures are still used in subway stations and airports, but these products are difficult to update and unpopular. Most people don’t want to carry around maps and brochures now that they can access information on their mobile devices.
Digital signage clearly displays information for travelers, and updates are seamless and instant. The transportation industry uses QR codes in conjunction with digital signage to allow travelers to take information with them as they go. Digital displays make bus stops, subway stations, and airports look and feel more modern.
LEARN MORE about digital signage in the transportation industry.
